As the technology began to improve, human tend to demand for better things and life style. For years, the advance of technology has also changed the form of publishing and diversity of modes currently utilized in publication today. The old visual literacy began to develop into a new visual literacy which combined both graphic and written texts (Kress and Leeuwen, 2006). For instance, the journalist has added pictures and color into the newspaper article to give a clear picture to the readers.
According to Vaina (2008), new technologies have initiated new media platforms and styles, for instance there were various media types of blogs such as mobile blogging, video blogging, spam blogging, sketch blogging and tumblelog. Today, people no longer just play the receiver role; the traditional media was vocational because people do not have time or resources to create media, however the new technology has changed the media to become avocational (Karp, 2006). For instance, blogging is considers as avocation media as it provides free opportunities to the user to generate content in the blogs.
Unlike the traditional media such as newspaper, blogs provides interactive channel that allows the users to share or exchange information, opinion and ideas as the visitors is able to leave their comments and opinion (McColm, 2008). Moreover, the bloggers can learn about the needs and skills from their visitors which are beneficial to the manufacturers.
Furthermore, blogs provide freedom and does not have any limitation. On the other hand, the traditional media has limitation of freedom and information as the traditional media companies were accountable to the shareholders (Karp, 2006).
Although the enhance of new technology and new media have generated new form of publishing, the old media would not be replace as both old and new media have their different targeted audiences and purpose.
References:
Karp, S 2006, Vocational vs. Avocational Media, Publishing 2.0, viewed 12 June 2009, http://publishing2.com/2006/05/13/vocational-vs-avocational-media/
Kress, GR & Leeuwen, VT 2006, Reading images: The Grammar of Visual Design ,Routledge, United Kingdom.
McColm, E 2008,Benefits of Blogs ,Nonprofit Resource Center, The Enable Network, viewed 12 June 2009, http://www.nprcenter.org/knowledgebase-mainmenu-203/web-20-for-nonprofits-mainmenu-402/benefits-of-blogs-mainmenu-404.html
Vaina, D 2008, New Meida Versus Old Media, America.gov: Engaging the world, viewed 12 June 2009, http://www.america.gov/st/freepress-english/2008/April/20080513173802WRybakcuH0.6948358.html
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